M&S launches Posture Poise™ range with British Chiropractic Association
Horsley Chiropractor Julian Keel says well done M&S and the British Chiropractic Association for standing tall on posture.
Marks and Spencer and the British Chiropractic Association have worked together to develop a women’s underwear range specifically aimed at helping improve posture.
A bra, high-waisted knickers and an all-in-one body have specially designed panels that serve healthy functions such as supporting and aligning the spine. Horsley chiropractor Julian Keel says it’s a clever idea, “Not only does good posture change your appearance and your silhouette, it also has a big influence on your health as it strengthens your back”.
M&S say the items are lightweight, smooth and discreet under clothing. They’ve called the range Perfect Poise™ and say that in an independent test of more than 100 women, over 87 per cent said they felt the new range supported their backs.
Paschal Little, who helped design the body-shaping technology, said: ‘Seventy-four per cent of Brits say they want to improve their posture so I think we’ve hit upon a trend. It’s been received very well so far.’
Posture assessment is a routine part of all chiropractic consultations at Horsley Chiropractic Healthcare. I look at how well the body is aligned and will discuss with you whether any postural work is needed. Following a detailed consultation I will explain your personally tailored treatment plan, incorporating any necessary posture work.
Call our friendly reception team on 01483 281428 to arrange an appointment.
From Julian & the Team at Horsley Chiropractic Healthcare
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